We are in the 21st century and the world is a good place. We all can make world a better place with the help of technology/software.
It is now or never.
World became a better place starting with Industrial revolution; Desktop revolution; Internet revolution. Each of these have transformed the world people to do better.
Now we are in the SMAC revolution - App economy
Thanks to technology and software we have services for every need. In this decade of social media and mobile the exchange of information is even more intense and there is active dialogue between the producer and the consumer. The producer and consumer can be an individual or a business/Government or any organization but their requirements are more or less same - provide value for the information consumed.
The exchange of dialogue can be between any kind of business including government and NGO and world bank.
Barack Obama won two elections with the help of technology to connect to the people of US at scale. In India Narendra Modi / BJP utilized the mobile/social media very well and won the elections.
End User / Consumers
The consumer can be an individual or a business seeking value. The consumer provides information and expects the value in return in quick time. The service can be in any domain - financial; social; retail; manufacturing; transport; software; hardware or anything.During the old era the consumer had to personally visit the producer and exchange information and get his value. The software and internet has solved the problem and now the consumer can have his value delivered sitting at his home or anywhere using his mobile phone. He can not only elucidate about his requirement; he can can also select the vendor for the solution and decide about the solution. He also can leave his comments on the social media about the service. The consumer is more heard and he holds the key - it is becoming the buyer's market.
IT and software has solved the problems of the consumer. IT and software is the means through which the solutions to all the problems in all the domains like finance; transport; sales; manufacturing all are delivered.
The business user has all the infrastructure including software in place to meet the needs of the consumer; how-ever some choose to have software and technology infra on demand. The business user on the other hand is expected to have the required software infrastructure to meet their requirements. The organizations who do not have the required infrastructure can meet their infrastructure requirements with the service providers like Amazon; Microsoft; VMware and others.
The users are using mobile and software to get information about the weather and rates for their products and it has alleviated poverty to a great extent.
There is hardly any difference between the consumer as an individual and the business-both of them need software; hardware and all the solutions related to finance; transport etc..
The summary is that software and hardware are doing great as a means to reach the individual and the business as consumers. Consumers have accepted software as the means for their needs - after all we live in the digital world. People tend not to choose producer that have a negative feedback in the social media - word of mouth or voice of the nation/world.The consumer - individual or business has shown trust in software as a means to deliver his value or decision making.
The need of the hour for the consumer in this digital software world is a platform that provides the exchange of ideas and get the value he seeks in return - he needs the solutions to his problems in any domain in shortest possible time.
The producer seeks information and provides value. The producer can offer his services for problems in any domain like financial; transport; manufacturing;software or hardware or any other thing.
The producer needs tools to solve his problems and over the years he has used software / hardware to solve his problems. The producer has shown trust in software to solve his problems. It is proven that the producer has used software at least to make his process or product more efficient.
The business as a producer may not able to solve the problem on their own; he may have to collaborate with other business in order to solve a problem. The software here also made a lot of ground and people trust software even for these complex problems.
The producer is looking to showcase his product or service and is seeking customers for his business.
The producer has developed website and now he is in social media building relationships with the consumers while sharing information about his business needs.
The individual or business producer have lot of things in common and have shown lot of trust in software in automating their business and also taking their business to the world.
There used to be trade fairs where the producers would meet consumers and exchange their ideas and do business. The fairs are present even till date. The need now for the business community is tools that solve their problems at the best rate and connect with the customers. The business need a fair all through the year and continuous exchange of ideas and business.
Service as a Platform - software to connect producers with consumers:
The concept of B2B or B2C is outdated. Now it is P2P - time for connecting each consumer with producers.
The producers and consumers both trust software.The 21st century business will be held on a software platform - the convergence of social mobile analytics cloud and internet of things that connects business with customers in an environment of trust.
The world bank is continuously exchanging ideas over the social media platform to understand people needs and solve their problems by connecting the producers with consumers.
Philanthropists including Bill Gates; Buffet; Ambani; Premji; NRN use software and technology to connect producers with consumers and solve problems of the world.
Let us make world a better place and create "Software defined Social World".