Development / Production
The IT department provides the necessary resources for the development and production; now with virtualization the servers are better used. The provisioning and the configuration of the process has been automated to a large extent with software. Now the network and the storage is converging with compute and lot of redundant code is being taken out. Lot of complexity is being removed and is being simplified.
Now we need not have a HP openview and NaviCli configuring the network and storage and managing the resources. We will have one console managing the three resources-compute; network and storage.
The future is not only the convergence of the three resources and infrastructure but also making it more mobile;social and intelligent.
We not only can configure all the resources with one tool; we can also do it using our iphone or Tab. We can also listen to the events on the social media and respond to those events in real time from our phone / tab.
There are answers not only to How the configuration can be made but also to the why and what of the configuration. The resources can be added and removed on the go based on the events or the internal and external factors including social media events. The decision making can be done at real time.
The area of data management; data quality and data warehousing is converging and giving way to in-memory processing and real time analytics.
Not many companies are driving this transition; VMware is the leader in this transition and enabling the convergence of the Infra and people.
VMware is building the platform for Infrastructure / Development / Production.
Marketing and Sales
Marketing and Sales has also undergone major innovation and companies like SalesForce; IBM; Adobe and Oracle are driving innovation.VMware is working on big-data and analytics but not on all the tools / applications of marketing and sales.
Now there is consolidation in these areas as well; multiple applications have been consolidating into bundles or marketing suites covering all the areas. There are tools to make decisions real time based on the internal and external events.The focus of these companies is to provide good customer experience along with the regular marketing and sales functions.
In a way they are building plaform / cloud for marketing and sales.
A great write up by Charlene-Li on this for further details:
|Social media monitoring||Salesforce Marketing Cloud (Radian6)||Adobe Social (Adobe SocialAnalytics)||Oracle SRM (Collective Intellect)|
|Social media management||Salesforce Marketing Cloud (Buddy Media)||Adobe Social (Efficient Frontier / Context Optional)||Oracle SRM (Vitrue & Involver)|
|Social media advertising||Salesforce Marketing Cloud (social.com)||Adobe Media Optimizer (Efficient Frontier)||N/A for now; on product roadmap|
|Marketing automation & multi-channel targeting||Salesforce ExactTarget||Adobe Campaign (Neolane)||Oracle Eloqua|
|Analytics & insights||Salesforce Marketing Cloud (Radian6)||Adobe Analytics (Omniture)||Oracle SRM and OBIEE (Oracle Business Intelligence Enterprise Edition)|
|Content marketing||No internal component, but integration (e.g. Kapost)||Experience Manager & Creative Cloud||Compendium|
|Enterprise social network||Chatter||N/A, although has built collaboration into Marketing Cloud||Oracle Social Network|
|Data & CRM||Salesforce||No CRM, but has Omniture DataWarehouse and data connectors into partner solutions||Oracle Database (plus Siebel), Oracle Sales Cloud, Oracle Service Cloud, Oracle Commerce|
Convergence of these platforms or suites for Business virtualization. The cloud service providers have all the chance to integrate these two platforms and provide the holistic view of the business.
Will each of the vendors build the platforms they do not have and have a single platform for development; marketing and sales?