People are living their lives while getting transformed by the technologies that surround them. There is solution for every need/want. The enterprise is serving the community from years and technology has provided the foundation required to serve the customers. This problem – solution question answers has matured and there is an answer for every question but the feedback or the request – response cycle had been very manual and imaginative. This process has been slow and has many imperfections because of the limitations.
Technology has advanced and mobiles have been the most transformational technologies. Social technologies, social networking sites have catered to the basic fundamental need to connect and express; has provided a kind of vent and are solving most of the social problems in a democratic manner.
This is era of social media and mobiles. There is social media everywhere; lot of people can’t imagine a life without social media. Social media is providing a channel to the fundamental need to connect, communicate. People share and connect when they are happy, sad or just hanging out or killing time. People are constantly looking out for value for the information that they give out.
The enterprise is still busy solving problems of the world. Enterprise is always listening to the world and wants to solve problems. They are spending millions to research the market need and provide value. Unfortunately they might have to shoot in the dark as the information is not complete or not available in most of the cases. Now the enterprises have every chance to use the information provided by the customers and provide near perfect solutions in the shortest time period.
The desktop era, client-server and internet era have solved the problems but not to the extent of pleasing the customer in quick time. So the information needs to be processed and provide a meaningful output in a shorter time for the customers to become better satisfied.
VMware is the leader in virtualization and is enabling the enterprises to solve the problems in an efficient manner. It has accrued immense trust from the enterprise community. Lot of service providers including mobile service providers have opted for VMware solutions. The introduction of cloud-foundry with Feed Henry has been a great enabler in the mobile world. VMware has partnered with many enterprises including Salesforce, EMC, SAS etc...
Google is serving the customers through search and people just google for their needs and wants. It has accrued immense trust from the end-customers with their “don’t be evil culture”. Google provides analytics as well with other gamut of services including the cloud.
VMware and Google are now partners; they have every chance build on the trust and to connect the customer to the enterprise. The work for the highway of information-value has commenced to serve the customers in the 21st century.