Thursday, July 7, 2016

App Economy with 3rd Platform

We are in the social revolution; the business community is listening to the consumer and providing solutions to all the needs in short time. we have come a long way and mobile is making life easier for us but will be great if it gets much more simple.
This is made possible by software in the whole life cycle.

The print media and the radio were the first ones that enabled consumer reach but this did not provide two way engagement model.

Then we had TV that connected business community with the masses; there were ads and business community used to pay hefty amounts of money to reach the consumer and create a brand.
This is again is a one way model and doesn't provide continuous engagement on a individual basis with the business community.

Then we had google and with search people can search for everything and can get solutions and make decisions and this to an extent was an approach that could reach individuals but again it was one way and cannot provide continuous engagement with the consumer.

Then came facebook and twitter and other social media apps that provided most of the answers and could engage consumers on individual basis at large scale. In google platform people download apps and it is a tedious process to have one app each for every need. Also the users tends to do decision making based on social rank. It will be a great thing for the consumer to have one interface and platform for all his needs.The social media apps and the apps will have to converge at some point to make things lot more simple.

It will be great if we have mobile interface for all the needs for an individual profile and all things in one or minimal number of interfaces - more simplistic.
I should have my bank; my social media; my shopping; my news; my entertainment including TV; my health monitor; my wealth monitor; my devices all in the mobile with much more simplicity.

Now we have all the media digitized and the consumer having mobile and other devices; we need to connect the two.

there are many devices and many steps in each that are involved in journey between. there is content provider; infra provider; technology or app sw provider and these will add to the cost and complexity. this adds to the time for decision making and delivering value.
Hence it is economical to have content in one place and have it sent to all the channels; this will drive the industry towards vertical convergence and consolidation. This will enable the business community to engage with end consumers on a individual basis at scale.

The amount of work going on in artificial intelligence; automation and bots will make sense only with content being in one place and accessible to all devices and mostly engages the consumers; analyze and provide value in no time. TV will get more social and will not necessarily be a broadcast medium.we will have cord cutting and internet providing content to the TV sets and engaging the consumers. the cable industry will have to consolidate and converge with telecom and or internet service provider.

The ARPU of the telecom service provider has gone up only with data and will continue to improve; the content like Netflix is hosted on amazon and in some cases the cable and internet has converged.The ad revenue of content or media providers is now shared with the internet and telecom infra is a commodity and is moving towards NFV and more virtualization.

this will lead to the vertical integration so that users are engaged and can be provided value in most efficient and cost effective manner.

so we will have more software in the journey of info-value and the business or enterprise itself is undergoing vertical integration and getting ready for a mega-trend.

This will require the technology companies to provide apps with social interface which will provide employment opportunities and that in turn will provide employment in the local domain of the emerging world like india and other countries. people say that automation will take away jobs but technology disruption has ended up in creating many more jobs and rejuvenating the economy - creating need for more houses/food/clothing and all other services.

App Economy will surely change the course of the world and will drive the world towards software defined social world and make things more simple for the consumer.

Monday, March 28, 2016

Digital World - convergence of Mobile / Internet / TV / Social

We are in the digital generation. Most of our thoughts / actions / psychographics are all captured in the social media. The whole world understands what we are and each one is creating his own brand.
So we have lots and lots of data being created. We are in the era where the enterprise is becoming digital and now the whole world is getting there - the individual / Small Business / Large enterprise everyone are exchanging information and providing value.

We are in the era where we think of one requirement; the next few days we have the solution. we are in the era of continuous delivery. It is available for the whole life cycle of an individual. It is all digital starting from birth to death. we will have balance sheet digital / GDP data digital and government moving towards digital.

There are Mobile Service providers; Internet SP and cloud Service providers. Soon this will consolidate and converge by 2020. Content and social media giants will be the ones who will converge all technology forms to reach consumers and connect with the business and make it the consumers world.

Today people share info about all experience through digital media. the TV soon is moving towards that and we will have customized advertisement. In the google days it all used to be page rank and used ad-words to reach the consumer through the digital platform. Now this will expand to the TV and soon we will have convergence of TV / Internet / Mobile / Social - everything connected.

we browse and post some comment on facebook / twitter and the next moment we will have ads and solutions related to our post on TV and social media. we will slowly move from page rank to social search / rank - the number of people talking about the given topic and hence the product or service. each ad will be personalized and can have better segmentation. People will watch the match on TV and post on social media but get to see the ads based on their activity both on TV and social platform.

The broadcast of TV can and will be segment even more finely - people in delhi will get different ad from people in bangalore. people of one group get different ad when compared to the other group. More of software in broadcast satellite TV.

Companies that digitize the whole info cycle stand to gain. Its going to be few full stack players going forward.
we are in for the convergence at its best - the convergence of Devices;Mobile/ Internet / TV / Social !

We are in for a major revolution - watch your thoughts; can be heard ?
Its democratic and its social and hence self regulated to a great extent.
People will drive the world forward and not driven by the business.

Thursday, December 31, 2015

World with Purpose - Trip to rameswaram

Its christmas time and we are in 2016. It has taken a lot of time in getting here. We have had the Industrial revolution; Internet revolution; Space revolution and Social/Mobile revolution is going on. What has been the driving force behind all this - attribute to the hunger of human desire to do well for themselves and hence the nation and the world.

Had been to rameswaram temple a few days back; temple is a great one. The ambiance is great and so is the lord. Easily one of the must visit places. In india and hinduism we have god for every emotion.
People worship different gods for different purpose or need - believe that their wishes will come true with the blessings. Rameswaram attracts people for beaches and history behind the place.

overwhelmed by the crowd and their bhakti towards god. There were people from all over India and we could see a few foreigners as well. What drives people to the temples and religious places - is it just for killing time or to seek blessings for their own good and hence the world. people talk and discuss about various things during the journey. People should have had a good purpose behind.
India and the world is not ambivalent after all; they seek a great world where freedom of thought and speech with individualism is celebrated.

the indian mythology has taught us that there is politics everywhere and Lord krishna is a great master in that. There is a rambe; urvashi; menake to break the penance too. we have a lot of leadership and management lesson in our history. There is every opportunity to influence and negotiate as it involves people and exchange of thoughts. Over the years people have been visiting temples and other religious places and we are here today celebrating the glory of world. So it proves that people should have been wishing well for themselves and everyone and world is a great place because of its innate desire to do well for themselves and the world.

Everyone in the world is here with a purpose and it is not just pulling the leg of the other to succeed but do better for themselves.

Sarve Janaha Sukhino Bhavantu Samastha sanmangalani bhavanthu - World has a place for all and nobody has to step on each other for survival and success !!

Tuesday, September 29, 2015

3rd Platform/Full Stack - Eco System vs Single Vendor

21st century Business Life Cycle - Software defined Social Business

Product Development Lifecycle

The Product Development Lifecycle is a SILO or an island in itself. There are various steps in the cycle and are automated with the software to a large extent. The product is designed and developed with the help of software and now with cloud it is more easy and available readily on the shelf with IaaS; PaaS and SaaS for software products.There is an increase in the social software and the employees are exchanging ideas and also interact with the customers to develop a new product or a service.  There is interaction between the business and the customer based on the product.

The another SILO or island is the customer life cycle.
The Customer Life Cycle starts with the need awareness and search for the solution. Google has provided a lot of help in this; people search for their need and do lot of research on the net. There are tools like youtube and others to provide knowledge about the problem and also the solutions. The net has a lot of data that provides help in the selection of a suitable solution and even compare the solutions on hand. The customer makes the purchase after due diligence available at hand. Now with the rise of social media the customer also shares lot of information with the business even after the purchase is done; the customer also has the power to share the information with the prospective customers and world at large. There is interaction between the business and the customer based on the customer.

The Future:
Future will be more about integrating the two SILOs and automating the whole business. The business will have Production; Marketing and Sales. The three will be separate  functions yet collaborate more effectively to be more productive and reduce time to market. The technologies like Social Mobile Analytics and Cloud will be more integrated and connect the business with customer at every touch point. There will be a continuous flow of information between the business and the customers to enable continuous product development.The business is slowly moving into a software defined social business. Software will be a great enabler to integrate the two SILOs; we can expect lot more innovation rolling out.

There are two ways in achieving this goal one is the ecosystem and the other is one company providing all the services.

Type 1:  Eco-System

VMware is probably only major player or only player in this category.

Production / Development:

VMware along with Pivotal and EMC have been working on solutions like Real time Analytics and Data Lakes. It is automating the production and making it more rational. It has partnered with GE and has been improving the manufacturing process with Internet of Things.
Compute/network/Storage is converged and the data center is completely software based. 
The world is inching towards containers but VM is slowly catching up. The enterprise is slowly moving to mobile and all the enterprise apps will have to eventually move to mobile. VMware seems to have more affinity towards windows as the market share of windows in the enterprise server side is significant. VMware has to slowly move towards a platform that costs less; performs better and integrates well with non-windows dominant platforms like android and iOS.
VMware has to become the OS of the cloud and not depend on windows in the long run.

VMware acquired Airwatch; Dynamic Ops and other companies and providing enterprise mobility.

Marketing / Sales:

SalesForce; Adobe and Anaplan are digitizing and automating the marketing and sales; and integrating the marketing and sales with production; reducing time to market and decreasing cost.

Service Providers:

In Eco-System service providers play a major role in the integration of technologies.VMware is working closely with the telcos and mobile service providers to roll out more important services on the mobile. Again the continuous delivery is limited to apps of the enterprise and still in SILOs.
Am not knowledgeable about the capabilities and limitations of RabbitMQ in integration of apps but SnapLogic seems to be doing well in this important area.

The going has been tough is this area and could have been more successful.

VMware is currently focused on enterprise but customers would like to get more business besides saving money. It should raise above meeting the needs of an administrator and CIO and meet the needs of CMO and CEO as well. 

If it has already been doing that; it will be great if we can get some case studies.

Type 2: Full stack 

Players: Google 

Each of these players have their strengths which the world is aware of but the one that stands out is google and the next is amazon. The key is their customer base and knowledge of their business.
The strength of google is the eco-system. there are 1.6 million apps available on android. Google kubernetes is making impact in the enterprise.Google is slowly providing internet services. Also it has launched TV. 
It is already stepped into the next major wave of innovation - convergence of TV/Mobile/Internet/Social. It can do well if it gets search right soon.

Google foot print in enterprise is less today but will increase for sure with mobile and may even replace windows on the server side.

IBM partnering with Apple is a great combination and will only expedite the enterprise moving towards mobile. It is providing cloud services all over the world. It has partnered with cloud foundry. But it is limited to enterprise but doing well integrating apps.

Microsoft is the king of desktop and the enterprise but with the world moving towards mobile will only make things difficult. 

Amazon is the leader in public cloud and is slowly moving towards the convergence but does not have a app eco-system. 

Interesting times ahead for sure.

Social and Mobile will converge enterprise with consumer.
We are moving towards MIPS - Million Individuals Per Second. We will have SPs specializing in  managing devices having professional and personal data. 

Will we have M & A? 

Wednesday, April 22, 2015

"Software as a Platform" to mobilize people towards better world.

We are in the 21st century and the world is a good place. We all can make world a better place with the help of technology/software. 

It is now or never.

World became a better place starting with Industrial revolution; Desktop revolution; Internet revolution. Each of these have transformed the world people to do better.
Now we are in the SMAC revolution - App economy

Over the years world has accrued lot of trust in software to solve their problems; with software and nexus of social-mobile-analytics-cloud there is a great platform to exchange ideas and seek value.
Thanks to technology and software we have services for every need. In this decade of social media and mobile the exchange of information is even more intense and there is active dialogue between the producer and the consumer. The producer and consumer can be an individual or a business/Government or any organization but their requirements are more or less same - provide value for the information consumed.

The exchange of dialogue can be between any kind of business including government and NGO and world bank.

Barack Obama won two elections with the help of technology to connect to the people of US at scale. In India Narendra Modi / BJP utilized the mobile/social media very well and won the elections.

End User / Consumers

The consumer can be an individual or a business seeking value. The consumer provides information and expects the value in return in quick time. The service can be in any domain - financial; social; retail; manufacturing; transport; software; hardware or anything.During the old era the consumer had to personally visit the producer and exchange information and get his value. The software and internet has solved the problem and now the consumer can have his value delivered sitting at his home or anywhere using his mobile phone. He can not only elucidate about his requirement; he can can also select the vendor for the solution and decide about the solution. He also can leave his comments on the social media about the service. The consumer is more heard and he holds the key - it is becoming the buyer's market.
IT and software has solved the problems of the consumer. IT and software is the means through which the solutions to all the problems in all the domains like finance; transport; sales; manufacturing all are delivered.
The business user has all the infrastructure including software in place to meet the needs of the consumer; how-ever some choose to have software and technology infra on demand. The business user on the other hand is expected to have the required software infrastructure to meet their requirements. The organizations who do not have the required infrastructure can meet their infrastructure requirements with the service providers like Amazon; Microsoft; VMware and others.

The users are using mobile and software to get information about the weather and rates for their products and it has alleviated poverty to a great extent.

There is hardly any difference between the consumer as an individual and the business-both of them need software; hardware and all the solutions related to finance; transport etc..

The summary is that software and hardware  are doing great as a means to reach the individual and the business as consumers. Consumers have accepted software as the means for their needs - after all we live in the digital world. People tend not to choose producer that have a negative feedback in the social media - word of mouth or voice of the nation/world.The consumer - individual or business has shown trust in software as a means to deliver his value or decision making.

The need of the hour for the consumer in this digital software world is a platform that provides the exchange of ideas and get the value he seeks in return - he needs the solutions to his problems in any domain in shortest possible time.


The producer seeks information and provides value. The producer can offer his services for problems in any domain like financial; transport; manufacturing;software or hardware or any other thing.
The producer needs tools to solve his problems and over the years he has used software / hardware to solve his problems. The producer has shown trust in software to solve his problems. It is proven that the producer has used software at least to make his process or product more efficient.
The business as a producer may not able to solve the problem on their own; he may have to collaborate with other business in order to solve a problem. The software here also made a lot of ground and people trust software even for these complex problems.
The producer is looking to showcase his product or service and is seeking customers for his business.

The producer has developed website and now he is in social media building relationships with the consumers while sharing information about his business needs.

The individual or business producer have lot of things in common and have shown lot of trust in software in automating their business and also taking their business to the world.
There used to be trade fairs where the producers would meet consumers and exchange their ideas and do business. The fairs are present even till date. The need now for the business community is tools that solve their problems at the best rate and connect with the customers. The business need a fair all through the year and continuous exchange of ideas and business.

Service as a Platform - software to connect producers with consumers:

The concept of B2B or B2C is outdated. Now it is  P2P - time for connecting each consumer with producers.  

The producers and consumers both trust software.The 21st century business will be held on a software platform - the convergence of social mobile analytics cloud and internet of things that connects business with customers in an environment of trust.

The world bank is continuously exchanging ideas over the social media platform to understand people needs and solve their problems by connecting the producers with consumers.

Philanthropists including Bill Gates; Buffet; Ambani; Premji; NRN use software and technology to connect producers with consumers and solve problems of the world.

Let us make world a better place and create "Software defined Social World".

Friday, October 24, 2014

SMAC - Business Ecosystem

We are in the era of social mobile analytics cloud. So what is this and what are our expectations.
we have come a long way from industrial revolution to internet revolution and now we are in the mobile-social revolution. Since then the business community has been offering products and services and seeking more market share and mind share of the customers. The customers have been looking for products and services and are now getting the best of services.

People are now used to mobile and love to solve their problems on the mobile while being social; we need a strong backend to support all the services - cloud solves this problem. IoT is the new kid on the block taking the innovation little deeper.People also need to remove chaff from the grain and this where analytics is solving the problem.

The business community as well as the customers are moving towards the convergence of social mobile analytics cloud for their needs. The 21st century will be more about "software as the platform" to connect the business and the customers and establish deeper relationships.

VMware building such platform:

The business community will get more customers because of this convergence and the customers will get to solve all their problems at their finger tips. We are see computing moving towards tab and mobile. we will have applications that offer services of every kind on the mobile and the apps will be free.

We have to build the business ecosystem for this; there are experts in various areas and people need to get the best services at the best price. One company cannot solve this magnanimous problem of the connectivity of the business with customers.The monopoly era is now gone. The mobile service providers will play a large role in taking all the services to the individual customer. They have large customer base and the business community will love to establish deeper relationship with these customers. The average ARPU (revenue per user) realization from voice and data will be low compared to the marketing and service offerings and realizations. The service providers integrate the technology as well as provide market research. We will take IT and software to every individual of the world in the coming years.

Let us build an ecosytem that connects the business with customers in an environment of trust.

Friday, August 8, 2014

Software Defined Social World

Since the beginning of human race there is need and there is solution. Solution is given by the producers and consumed by the consumers. First it was Industrial Revolution; then it was Internet revolution and now it is mobile/social media revolution.They have developed a relationship over the years and it has gone little deeper to individual level with the help of technologies around us especially software. Over the years Software has accrued the trust of producers as it has solved the problems in "product life cycle" and consumers supporting "customer life cycle";  decision making.
The request-response cycle time between the producer and consumer has reduced over the years and the decision making has become more informed and rational.
Business; microsoft introduced the desktop to the consumer; it was a microsoft world all the way. Now it is apple everywhere; we are now in the Post-PC era with more mobile/tab. Apple/google set to dominate the enterprise and consumer.

Future :

Business community:

In the future the business community will continue to serve the consumers with more passion and individual connect and trust. The business will have integrated production;marketing and sales-the business will connect/listen to the individual consumer over social applications on mobile. the business will be able to provide right value to the right customer at the right price at right time. the business will have more software to accomplish this and the development environment of the future will be on tab and mobile with google; vmware;salesforce and apple supporting the developers not just microsoft as it used to be. we will have databases other than from oracle as we move towards systems of engagement from systems of record. the analytics companies will not be confined only to financial services. software will be written not just in walled organizations but everywhere even from an individual. Java and Apple Objective-C will be the languages of future. Infrastructure will be converged and virtualized.
Marketing will connect with customers at the individual level and will collaborate with the customers for product marketing and communications.Marketing will be more influence based; we will have more brand ambassadors in the connected world. We will have lesser banner advertising and more of individual gaming/graphics/text based advertising aimed at individuals.The organizations will have more content supporting their products and services. I see lot more software that will come in to the TV world and converging with the social media and social commerce.
Sales will not be based only on price and is not the end of customer life cycle but the beginning. We will see lot more customization in the years ahead.
We will have product marketing/development; project management; supply chain management;human resource management; customer relationship management working more closely with chargeback than ever and focused on the customer rather than the product or the service.
Cloud / Mobile Service provider will be the hub of innovation connecting the business with consumers.


Customer will have applications for every need - financial services; news; education; media and entertainment; social; e-commerce; retail on the mobile and he will have all the information for his decision making on his mobile. All this software will be available for free to the individual consumer. The consumer will pay only for the actual services. We will carry forward the business model of search and social software. Internet era was about having one desktop; one email-id per user; now it is about having one mobile per user having social handle/profile;website;blog. It is all about building personal brand in the connected world.

Machines or Manufacturing:

we will have machines too sending information and joining the revolution.

The result: More software in the lives of people and transforming everyone. 
Future is all about "software defined social business-world" transforming everyone.